Production Roster Ioannis Xenikakis

CEO, Viral Music Group

Ioannis Xenikakis is the CEO and founder of Viral Music Group, an innovative independent record label and digital distribution company that has become a key player in the modern Greek music scene. With a career built on navigating the shift from traditional media to digital-first consumption, he has positioned Viral Music as a bridge between emerging talent and the global streaming market. Under his leadership, the label has specialized in identifying and scaling urban and pop trends, leveraging digital-native strategies to achieve massive commercial reach.

Through Viral Music Group, he manages a diverse roster of artists and provides comprehensive services that include digital distribution, music publishing, and high-impact promotion. His work is defined by an agile, tech-forward approach to the industry, focusing on the power of social media and algorithmic growth to break new records. By fostering partnerships across the Balkans and the wider European market, he has successfully expanded the footprint of Greek independent music, ensuring that local creators have the tools to compete on an international level.

He is an active advocate for the modernization of the Greek music business, championing transparency in digital rights and the importance of independent distribution networks.

His perspective is driven by the synergy of music, technology, and trend-driven marketing. He is particularly focused on the “viral” potential of modern content and how strategic digital placement can transform independent artists into household names in an increasingly fast-paced and competitive media landscape.